Things to do / Agenda / Exhibitions / Manuel Malagrida - Els "Cigarrillos París" i la publicitat moderna

Manuel Malagrida - Els "Cigarrillos París" i la publicitat modernaExhibitions
10/15/2021 - 01/02/2022

The businessman Manuel Malagrida, originally from Olot, founded the most important tobacco company in Argentina at the end of the 19th century. One of the company's major milestones was the creation, in 1900, of the international poster competition to advertise Cigarrillos París. The prize money was very generous, and it attracted the attention of many artists of that time. Most of the winning originals were deposited in the Museu Comarcal de la Garrotxa in Olot. Today we have the opportunity to see these, along with other objects such as photographs, prints, clothing and design products, in the exhibition on display at Espais Volart at Fundació Vila Casas. It is certainly a great way of appreciating the advertising language of the early 20th century.

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