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From October 5th more than 8,000 of the world’s leading decision makers in sustainable development, including leading representatives from governments, NGOs, business, the UN and academia will meet together in Barcelona for 10 days to debate, share, network, learn, and decide on key issues designed to create a more sustainable world.
IUCN, the International Union for Conservation of Nature, helps the world find pragmatic solutions to our most pressing environment and development challenges. IUCN is the world’s oldest and largest global environmental network. |
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With more than 700 events and debates, the congress will be played out in the Barcelona International Convention Centre. The event will again provide excellent exposure for Barcelona, with some of the world’s most influential politicians and thinkers in this policy area taking part. According to Mayor Hereu, “This is another chance for Barcelona to prove its skills at organising leading world congresses.”
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Barcelona will stage one of the most prestigious summer schools this year when some 200 experts and students are set to take part in the International Space University (ISU) summer course.
According to ISU director Michael Simpson, “The International Space University (ISU) is one of the foremost learning centres in the area of space research. Last year our annual summer school was held in Beijing and next year in California.” |
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Barcelona already held the ISU in 1994. Now it returns with a nine-week-long programme designed to bring together a variety of different professionals that want to be at the cutting edge of space technology research. On the course we find architects, engineers, even poets.
Classes will be held at the Campus Nord facility of the Universitat Politècnica de Catalunya (UPC) and in the auditory of the Vèrtex building.
The Summer School will bring a number of astronauts to town to take part in public events addressed at examining what life is like in space.
The whole city will be getting behind the event, with the collaboration of the UPC, the Universitat de Barcelona, the Universitat Autònoma de Barcelona, city hall, the regional and state governments, too. Barcelona was competing with 8 other cities to win the candidature, which won through mainly because of what Simpson says was “very strong assistance, strong advice and support from government and other stakeholders in Barcelona, Catalunya and Spain. He said City Hall had been fully behind the event from the start, and that this had been a key factor in Barcelona’s candidature win.
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Barcelona saw record levels of growth both in delegates and the number of meetings held last year, showing just how consolidated the destination has become for the professional business sector. Thanks to new facilities like the Barcelona International Convention Centre (CCIB) and the Fira Gran Via enlargements, delegate numbers rose by 28% in 2007 compared to the year previous.
Spectacular growth was also seen in the incentive travel and conventions sector with a 48% increase in events and 30% in delegates. Overall, the number of meetings grew by 36% to stand at 1,775, while the delegate count mushroomed to 629,700, up by 28%. Overnights grew by 33.5% and the direct impact of the sector amounted to a whopping 1,712 million Euros, a huge rise of 65.6%.
Interestingly, large scale congresses with more than 1,000 delegates increased by 18%.
Medical and healthcare-related meetings were again the main sectors represented in events held in Barcelona and one in three of the 640-or-so international conventions came from Briton, with German, France and Italy following behind.
Barcelona Convention Bureau’s direct contribution in terms of generated congress activity amounted to 12% of the total number of meetings and 29.9% of all delegates. During 2007, BCB has confirmed 81 meetings, 132,000 delegates, 500,690 overnights all worth 328 million Euros.
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2005 |
2006 |
2007 |
% |
07/06 (%) |
Congresses |
352 |
335 |
340 |
19,2 |
+1.5 |
Conventions |
1,001 |
968 |
1,435 |
80,8 |
+48.2 |
/ Incentive |
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Total |
1,353 |
1,303 |
1,775 |
100,0 |
+36.2 |
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Delegates |
2005 |
2006 |
2007 |
% |
07/06 (%) |
Congresses |
155,899 |
310,132 |
394,689 |
62,7 |
+27,3 |
Conventions |
187,106 |
180,896 |
235,015 |
37,3 |
+29,9 |
/ inventives |
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Total |
343,005 |
491,028 |
629,704 |
100,0 |
+28,2 |
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The AVE high speed train between Barcelona and Madrid carried 1 million passengers in its first 77 days in operation. Occupancy rates have stood at around 70%.
Since the introduction of the high speed service last February, the Barcelona-Madrid line has gained 415,000 clients compared to the previous year. |
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Service operator Renfe expects the service will eat into the alternative air shuttle service, which until now has been the most popular way for business travellers to get between the two cities. The punctuality of the service is wooing many travellers away from the air route. Some 90% of AVE trains are on time. Renfe is so sure of its ability to keep running times on track that they offer discounts on services arriving 15 minutes late. The service runs between Barcelona and Madrid with some trains stopping at Tarragona, Lleida, and Zaragoza. There are 20 trains both ways and 18 direct ones. 40% of passengers are Barcelona-Madrid city centre travellers, while the rest use the train between different cities along the line.
The first leaves Barcelona at 6.30 am arriving at 9.08 am in Madrid. The last leaves at 8 pm and gets into Madrid at 11.23 pm. The Madrid-Barcelona service opens at 6.30 am arriving in Barcelona at 9.27 am and the last leaves at 9 pm with arrival at 11.38 pm. The Siemens S-103 AVE trains cover the 621 kms Barcelona-Madrid route in around 2 hours 35 minutes. The fastest trains cost between 168 and 225 Euro return depending on whether you go tourist, preference, or Club class. Special Web and “Estrella” rates are available at around 42 and 63 Euros respectively.
The next stage of the AVE project is the line between Barcelona and the French border which take trains up and on to Paris in four and half hours. Now the challenge is to construct a tunnel across the city to Sagrera, where a new train station will be built. High-speed track being built up to the French border will place Barcelona at the centre of a new high-speed grid in southern Europe. |
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Barcelona has seen a dramatic increase in the number of films and television adverts shot in its streets over the last few years. Now, City Hall and Turisme de Barcelona hope to use the concept as a way to help tourists discover new sights and locations that are perhaps off the normal visitor track.
Barcelona Movie.com is a website offering information about the four most well-known international films shot in Barcelona. The idea is that visitors can visit locations where films were shot. |
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The website includes snippets of information about the films, their stars and the locations.
The first four Barcelona Movie Walks are about Pedro Almodóvar and his multi-award-winning film Todo sobre mi madre; Perfume: The story of a murderer, one of the most successful European co-productions of recent years; Manuale d’amore 2, the second part of a hilarious Italian comedy about love which proved even more successful than the first; and L’Auberge Espagnole, one of the most successful French films of recent years, which was particularly popular among young audiences.
The tours are value to visitor stay and also help reduce visitor traffic at the main tourism sights in town, as many of the films are shot in locations off the traditional tourist route. IInformation about the films and the locations help tourists plan their stays and trips in Barcelona. The themed itineraries offer a whole host of information about the film in question: synopsis, cast and crew, the main awards won and a “Did you know?” section including anecdotes about the film. Each tour has a map featuring the locations/tourist attractions on the route like historic information, complementary information about the area, summary of the scenes filmed at each attraction, and snippets of information and anecdotes about the filming. And as new films are shot here, they will be added. One film set to feature as a walk will be Woody Allen’s film shot in Barcelona last year and due to premiere this September.
So let the silver screen guide your trip through Barcelona.
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The US has become one of the business routes at Barcelona’s El Prat Airport, thanks to the recently-inaugurated daily nonstop American Airlines flight to JFK New York.
Barcelona now has three all-year-round, non-stop flights to cultural capital New York, the latest joining Delta’s JFK service and Continental’s Barcelona-Newark flight. |
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And with seven direct flights to North America daily, the US has become the busiest intercontinental route from Barcelona. Connections between the US and Canada now account for a whopping 29% of intercontinental activity at El Prat. American Airlines European VP Sales Executive Maria Sebastian says there is plenty of demand on the NY-BCN route even with three daily flights. American business travellers or cruise passengers -1.8 million in 2007, who had to travel through Madrid, now fly direct.
Part of the new traffic between Barcelona and the US is thanks to the Committee for Air Routes Development (CDRA), a working group made up by Spanish Airports operator AENA, Barcelona’s Chamber of Commerce, Catalonia’s Regional Government and Barcelona City Hall. They develop market studies to help airliners open routes to Barcelona like those currently to New York, Atlanta, Philadelphia, or like those to Canada (Montreal and Toronto) and Mexico DF. With 750,000 passengers in total, the US is now the main intercontinental market for Barcelona. Now CDRA wants to consolidate direct flights already operating to North America and attract others, especially from South American. They have indentified potential markets like Brazil and Ecuador, or Argentina and Mexico -the latter already have direct Aerolíneas Argentinas and Aeroméxico flights. Barcelona is also connected with Bogota thanks to an Avianca flight.
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Destination |
Airliner |
Frequency |
Observation |
North America |
Philadelphia |
US Airways |
Daily |
Summer |
New York (Newark) |
Continental Airlines |
Daily |
All year |
New York (JFK) |
American Airlines |
Daily |
All year |
New York (JFK) |
Delta Air Lines |
Daily |
All year |
Atlanta |
Delta Air Lines |
Daily |
Summer |
4 a week |
Winter |
Montreal |
Air Transat |
2 a week |
Summer |
Toronto* |
Air Transat |
1 a week |
Summer |
Mexico DF |
Aeroméxico |
2 a week |
All year |
South America |
Buenos Aires |
Aerolíneas Argentinas |
3 a week |
All year |
Bogota |
Avianca |
2 a week |
All year |
* technical stop in Malaga
Some 380,000 passengers flew direct between Barcelona and the North American continent last year, a rise of 85,000. The American Airlines flight that started last April 25th operates a Boeing 767-300 with a capacity for 221 passengers -30 of these in business class. Flights leave Barcelona at 11.10 am and return at 19.00 from JFK.
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Barcelona has direct flights with 25 other intercontinental cities, most of these American ones. Philadelphia, Buenos Aires, Atlanta, Mexico DF, Cancun, the Dominican Republic, and New York form part of the Americas continent list, with Atlanta, Philadelphia and New York are dailies.
The rest vary between once and three times a week. Air Transat, that operates the Montreal route, has announced that as from June 19th it will fly Toronto-Barcelona. Barcelona is also connected with the Jordanian capital of Amman with two flights a week by Royal Jordanian, and to Algeria, with Spanair and Air Algerie. |
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There are also daily flights to Casablanca, and Tangiers, Nador, and Marrakech, Damascus, Tel Aviv, and Tunis, - via Cartago and Monastir- Banyul (Gambia), Eygpt’s Luxor, Aswan and Cairo. In terms of Asia, we have a direct flight with Singapore, with a technical stop in Milan. |
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With its VIP room in the executive zone, gym and heated pool the hotel is idea for both leisure and business stays. It boasts 8 meetings rooms, with a capacity for 300 pax. |
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After years in the hotel business, Félix Martínez has taken over as the head of the CCIB, Centre de Convencions Internacional de Barcelona, the Barcelona International Convention Centre, which opened in 2004.
The CCIB goes from strength to strength, recently holding the World Retail Congress and now a new edition of the European Society of Cardiology EuroPCR congress and the World Congress on Gastrointestinal Cancer, which has confirmed to 2011.
At the end of the year it will host the 2 main European Microsoft events and the World Conservation Congress organised by UICN. The CCIB is located next to Diagonal Mar and the Forum. |
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The CCIB has helped change Barcelona's potential in the meetings business.
The original idea was to provide a facility that would allow the city to attract big events that until then couldn’t be hosted because of a lack of infrastructure. Our venue adds to the trade fair and congress offer in the city and this has allowed Barcelona to consolidate its position as a leading international destination. This is what the latest ICCA rankings indicate, with Barcelona in a consolidated 5th place regarding events held behind Vienna, Berlin, Singapore and Paris.
How do you rate last year’s results and what’s the feedback been like from clients?
Last year we achieved excellent results that consolidate the constant growth we have experienced since opening the CCIB. We have a high level of customer satisfaction, especially because of the professionalism of our team and our integrated service covering all operational needs. Our facilities are excellent, practical, and technologically advanced. This is why we were awarded the bronze (2007) and silver (2008) in the M&IT Awards for the best international convention centre or the AIPC Prize for the best technology category for any centre in the world.
You have worked for many years in the hotel sector and managed hotels in Barcelona. Why the passion for the hospitality business?
The hotel business really gets hold of you. It’s very gratifying, especially if you like working with the public because you get to know lots of people from different sectors and ways. When you work in such a changing environment, you can never drift into a routine because your day-to-day work is an adventure.
How do you rate the city’s hotels compared to other cities?
Barcelona is in excellent shape at the moment from the tourism point of view. The city has shown it is capable of absorbing the many new hotel projects relatively well. In part this is due to a good positioning strategy aimed at making Barcelona a top notch tourism destination thanks to its wide offer of leisure and entertainment activities, culture and gastronomy, and at the same time as a perfect destination for business tourism. The cities hotels have facilities and service standards that are higher than those of other European capital cities. As well, the offer is diverse and so reaches different market segments.
How can Barcelona maintain its position in the international meetings business?
My opinion is that we need to carry on doing what we have been doing and make continual improvements in the service we offer.
The Barcelona Model with its joint administration-private sector tourism promotion of the city is unique and its results show it is a successful strategy. Innovation in new ways of promoting and marketing, and opening up new markets are other keys for the future.
What are the strong points of the city in terms of its meetings sector?
There are various but good facilities, excellent communication systems and a diverse offer of quality hotels, the weather, and as I said before a wide choice of entertainment, culture and gastronomy that allow event organizers to add value for clients.
And how about points to improve?
The new El Prat airport terminal is very important for the growth of the city since it will enable us to establish more intercontinental connections. And with the massive success of the AVE high speed train to Madrid, I am convinced that the AVE connection to France will be another fundamental pillar in the city’s development.
The Forum area seems to have matured as a location for holding congresses, conventions and congresses.
The urban development of the area has fleshed out the Diagonal Mar proposal, which apart from the residential-side, includes various hotels, restaurants commercial centres and the offices of large companies. We could say it’s a small modern city around the CCIB. It’s a tranquil area, very nice, with views over the sea and well communicated with the airport and heart of the city.
What are your objectives for the CCIB over the next three years?
Our main objective is to keep betting on continuous improvements in the quality of the service we offer our clients. At the same time, in coordination with the institutions of the city, we’ll be continuing to work at bringing new events that allow us to maintain our growth trend over the last few years.
Is the meetings business sustainable for the city of Barcelona?
Not only is it sustainable, it is fundamental for the tourism industry of the city. The diversity of Barcelona means his segment of business can continue growing without abandoning others, like sun, beach, gastronomy, culture, shopping –which are all important. |
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The latest concept in sophisticated themed restaurants is Nuclo, located in L'Hospitalet de Llobregat, between Barcelona and the Airport. It offers a new type of culinary sensation the Blind Dinner.
The restaurant, designed by prize winning architect Toyo Ito, is close to the Gran Via Fira de Barcelona trade fair venue. |
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Chef Jordi Narro aims to bring new sensations to diners, with themed menus, private rooms for working lunches, special tasting sessions for wines and cured hams, not to mention the Blind Dinner whereby Chef presents a series of dishes, and customers have to guess what ingredients are used. |
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